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Our policies and processes

As suppliers to Devon County Council under their framework agreement, we have all the necessary policies and procedures in place to carry out your project professionally including:

Health and Safety

We undertake appropriate risk assessments at the start of our research projects to ensure the health and safety of all our staff. Field researchers are fully briefed prior to a project commencing and issued with appropriate clothing e.g. high vis jackets. Additionally, we have procedures in place where staff are required to work outside normal “working hours” or in isolated locations.

Equal opportunities

Power Marketing is an equal opportunities employer. Our equality policy incorporates the Equality Act 2010. We regularly communicate with all staff, to provide an opportunity for the feedback, monitoring and resolution of any potential problems. Policies and procedural documentation are in place, clearly setting out the Companies position on equality.

Quality

To ensure that our quality and performance meets or exceed our customers’ expectations, we have the procedures and the processes in place for monitoring our quality and performance standards.

For example, our random back checking of completed field work (approximately 5%) and audit trail are designed to ensure that the data obtained is of the highest quality and accuracy.

Our fieldwork services are aligned to and follow the IQCS and ISO20252 quality standards.

Complaints

We operate in line with the Market Research Society code of conduct and deal with any issues or customer complaints quickly and with full transparency. We notify our clients immediately of any issues which may require follow-up action.

Full details of all our policies and procedures are available on request.

Data Security

We take data security very seriously and comply fully with the EU GDPR laws on consent and protection of personal data. We are registered with Information Commissioners Office, reference number: Z9914684 (Tier 1)

Case studies

Wild Planet Trust – testing new names and logos

The Whitley Wildlife Conservation Trust, the charity that runs Paignton and Newquay Zoos, also supports conservation projects throughout the world. The Board of Trustees wanted to develop a new brand...

AptEd (formerly Open College Network South West)

AptEd (formerly OCN South West) is a national awarding organisation who wanted to understand more about their brand awareness with key education providers in their area and how they could improve...

Royal Albert Memorial Museum

The museum in Exeter (RAMM) wanted to establish and track key benchmark measures and measure the satisfaction levels of visitors when it reopened after a major refurbishment

Recycling behaviour and awareness

Devon Authorities Recycling Partnership wanted to 'benchmark' public awareness of, and engagement in, 'recycling' and measure awareness of its campaigns such as Don't Let Devon Go to Waste...

Charity supporter research

Devon Air Ambulance has a number of supporters throughout Devon and they wanted to get their views on the Charity and find out some more about why and how they wanted to be involved

Rowe’s Bakery

Rowe's Bakery is an established food manufacturer based in Cornwall which supplies major multiples as well as having its own chain of retail bakeries. The management team wanted operational metrics

Mystery shopping bakery shops

Rowe's Bakery is a food manufacturer and retailer based in Cornwall. The management team wanted to run a mystery shopping exercise in their stores and in their Head Office

Tamar Tag

The Tamar Bridge and Torpoint Ferry Joint Committee wanted to undertake a large scale public consultation to capture behavioural and attitudinal data on a number of key issues

Stop smoking – Devon PCT

Devon Primary Care Trust wanted to refine the smoking cessation service that they offered particularly to Routine and Manual workers who had been identified as a key target group for this service.

Cosy Devon – Exeter City Council

Exeter City Council managed a campaign to raise awareness about the need to insulate properties properly and the availability of grants - they therefore wanted to measure how effective this had been

Guildhall Shopping Centre

The management of the Guildhall Shopping Centre in central Exeter wanted to have an independent view of what visitors to the Centre thought

Activate Learning

Activate Learning is an educational organisation based in Oxford. Having recently rebranded the Group wanted to measure their awareness and net promoter scores with their various target audiences

Value of local transport

The Transport Co-Ordination Team at DCC required some data to input into their decision making on bus services in the County

Retail and trade customer surveys

The marketing team at Nu-Heat wanted to take a proactive approach to managing their 'service' promise and wanted to survey trade installers and end customers

Research into private school catering

Pasta King is a leading supplier of pasta and sauce meals to educational and other outlets. The management wanted to understand how to convert their sales leads better within the private school market

Retail and trade surveys

The senior management team at Victoria Sawmills wanted to better understand their customer base, as well as explore the perceptions and attitudes of their customers towards them and their brands

Travel Habits in Cornwall

We were delighted to be commissioned to conduct the Travel Habits survey for Cornwall Council to assist with the development of the next stage of their Local Transport Plan (LTP) Connecting Cornwall

Sustainable travel campaign

DCC were keen to encourage workers and visitors to Exeter to adopt more sustainable forms of travel than the car for travelling into the City

Residents’ survey

The South Devon Area of Outstanding Natural Beauty wanted to carry out research with resident to understand more about their attitudes and get their input into priorities

Support information for a funding bid

The Dartmoor National Park Authority needed research to support their bid to the Heritage Lottery Fund for funds to deliver a skills and training programme to a range of partnership organisations

Maximising sales potential

Local World wanted to understand the potential support for increasing the publication days of the Express and Echo in Exeter

Commitment towards “recycling” & insight into services

Somerset Waste Partnership manages the waste and recycling services for district authorities and Somerset County Council. They wanted to conduct research into the attitudes and behaviour of residents.

SME research “Defining the offer” – what drives the market?

Trinity Mirror were looking to develop a range of new marketing services for SMEs, but wanted a better understanding of the market and its needs to help the development process.

Getting the brand name for a new service right…

Devon County Council had commissioned a new “connecting or matching enabler” Optum® to deliver a new Healthy Lifestyle Service – but needed to research an appropriate name for the service.

Testing new brand concepts and packaging

As part of Abbey Vales business strategy they wanted to develop and test a range of new brand concepts to determine the best option to maximise retail sales.

Evaluation and economic impact of Christmas Markets

Market Place Europe is the largest operator of specialist Markets in the UK including a range of award-winning Christmas Markets. They have a strong commitment to continuous development.

Supporting a submission to a regulator

Radio Exe, a regional radio station, needed to provide Ofcom’s with facts and evidence to support its application for a new broadcasting license in South Devon.

Getting the brand & product offer right for a multi million pound retail transformation

WMC Retail Partners Plc, the company behind some of the UK’s biggest indoor markets had ambitious plans for its St Austell based Cornish Market World site.

Retail Mystery Shopping & Exit Survey – UK wide

Calendar Club wanted to have a better understanding of their customers and review their store operations during the key Christmas period.

Brand awareness, attitudes and behaviour towards hospice support

Rowcroft Hospice serves the people of South Devon by providing specialist care to patients with progressive, life limiting illnesses. They are passionate about ‘taking care further’.

Plymotion – Measuring the impact of Personalised Travel Planning

Plymouth City Council required a series of residential, quantitative surveys to be undertaken as part of the Local Sustainable Transport Fund Personalised Travel Planning (PTP) programme: Plymotion.

Evaluation of travel habits of visitors to Tesco Extra – for Peter Brett Associates

Peter Brett Associates (PBA) who deliver major development and infrastructure projects in the UK and abroad, wanted to capture quantitative data about the visitors to Tesco Extra.

Positioning Exeter as a business location

Exeter City Council wanted to develop Exeter’s offer as a business location and refine their marketing communications to businesses looking to expand or relocate to the South West.

Brand perception of a leading chocolatier in the US and Japanese markets

Godiva wanted a better understanding of their brand perception and value proposition in two key overseas markets they had identified for future expansion.

Testing a tourism website

Enjoy Staffordshire wanted to understand what prospective visitors to the county thought about their short breaks website.

Testing a TV advert

The English Riviera Bid Company wanted to decide whether to re-run an existing TV advert or to commission the production of another one.

Website review online focus groups

Recycle Devon were thinking of changing their website...

When roads close does the traffic really disappear?

The Centre for Transport & Society required a series of residential quantitative surveys to be undertaken to help evaluate an experiment which would introduce road closures to a town centre...

Creative testing research with the youth market

The team at Devon County Council wanted to find out the best way to promote a cycling training scheme to 11-14 year olds in schools

Researching youth attitudes towards careers in mental health

Devon Partnership Trust wanted to understand the awareness and attitudes of 16+ age group towards careers in mental health

Will a new food brand work in the UK market?

Sainsbury’s were looking to introduce a range of authentic Italian pasta to their stores and wanted to understand their customers’ attitudes and perceptions towards the Agnesi pasta brand.

If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.