Properly structured market research can provide invaluable, independent qualitative insights and quantitative data to help you and your organisation make the right decisions for your target markets.
Testing a new logo for your organisation
We can test a range of new identities or creative concepts with your target audience and stakeholders. We’d typically test 4 or 5 concepts to see which has the best fit, determine if any fine tuning is needed and rule out any concepts not worth taking forward.
If you also have options on a new a positioning line, we can help determine which one has the most resonance with your target audience.
The most important thing is that we can help you create the right visual identity for your organisation.
Testing a new website or improving an existing one
The look and feel of a website is key to the user experience and we can test its level of appeal and also look at how consumers navigate the site to improve usability, highlighting areas for improvement. Getting some typical users in front of your design is critical so you can get a feel for what works and — equally — what doesn’t.
Testing adverts for any kind of media from TV to posters
Whether you’re using your new visual identity or existing brand, we can help review whether the creative concepts and headlines you have for a new campaign resonate with your target audience.
We know individuals can be very literal in their reactions to creative concepts – so we’ll look beneath the initial reaction and work through what drives their thoughts and positive or negative associations with the campaign creative to ensure your communications objectives are met.
Testing new product packaging designs
The design of product packaging is a powerful driver of purchasing behaviour. Four in five people have tried a new product just because they liked its packaging, and 1 in 2 have switched brands because they found the new brand’s packaging more appealing.
If you’re designing the packaging for a new product or a rebranding, you’ll want to know how customers will react to your packaging before you invest in a final design.
Our testing will help you gauge consumer sentiment and choose the right packaging design for your product.