Customer and supporter research

Understanding the behaviour and attitudes of your customers, prospective customers and supporters is key to you being able to develop strategies and tactics that will attract them, keep them and make them loyal.

Behavioural and attitudinal surveys

Research which increases your understanding of people’s behaviours (i.e. usage) and attitudes towards products, services and organisations – as well as tangibles such as brands, concepts and ideas.

Customer satisfaction surveys

Research which helps you identify the levels of satisfaction and its link to loyalty within your customer or supporter base. Customer satisfaction surveys can identify operational issues that need addressing or causes for celebration within your organisation.

Supporter research

Supporters, donors and volunteers have the potential to be important brand ambassadors for a charity. It is therefore important that their views are heard and considered when making key decisions about the running of the charity.

Featured work

Charity supporter research

Devon Air Ambulance has a number of supporters throughout Devon and they wanted to get their views on the Charity and find out some more about why and how they wanted to be involved

Retail and trade surveys

The senior management team at Victoria Sawmills wanted to better understand their customer base, as well as explore the perceptions and attitudes of their customers towards them and their brands

Retail Mystery Shopping & Exit Survey – UK wide

Calendar Club wanted to have a better understanding of their customers and review their store operations during the key Christmas period.

View all

Brand awareness and
advertising research

Creative testing

Customer
and supporter
research

Product and
service testing

Customer Profiling and
Testing Personas

Services for
public sector

Field work,
on-line panels
& data services

Brand awareness and
advertising research

Customer
and supporter
research

Customer Profiling and
Testing Personas

Field work,
on-line panels
& data services

Creative testing

Product and
service testing

Services for
public sector

Brand awareness and
advertising research

Customer
and supporter
research

Customer Profiling and
Testing Personas

Field work,
on-line panels
& data services

Creative testing

Product and
service testing

Services for
public sector

If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.