Understanding the behaviour and attitudes of your customers, prospective customers and supporters is key to you being able to develop strategies and tactics that will attract them, keep them and make them loyal.

Behavioural and attitudinal surveys

Research which increases your understanding of people’s behaviours (i.e. usage) and attitudes towards products, services and organisations – as well as tangibles such as brands, concepts and ideas.

Customer satisfaction surveys

Research which helps you identify the levels of satisfaction and its link to loyalty within your customer or supporter base. Customer satisfaction surveys can identify operational issues that need addressing or causes for celebration within your organisation.

Supporter research

Supporters, donors and volunteers have the potential to be important brand ambassadors for a charity. It is therefore important that their views are heard and considered when making key decisions about the running of the charity.