Customer and supporter research
Behavioural and attitudinal surveys
Research which increases your understanding of people’s behaviours (i.e. usage) and attitudes towards products, services and organisations – as well as tangibles such as brands, concepts and ideas.
Customer satisfaction surveys
Research which helps you identify the levels of satisfaction and its link to loyalty within your customer or supporter base. Customer satisfaction surveys can identify operational issues that need addressing or causes for celebration within your organisation.
Supporters, donors and volunteers have the potential to be important brand ambassadors for a charity. It is therefore important that their views are heard and considered when making key decisions about the running of the charity.