Product and service testing

Product and service testing is used to gain insight into what motivates a customer to choose a particular product or service, what their expectations are and how well a product or service idea meets these expectations.

Often used to test a range of concepts or to refine a product or service prior to market launch this type of research can save you from making costly mistakes in the product or service development process.

In order to determine the likely success and uptake of a new product or service, focus groups or hall tests are usually held to identify any key issues with the concepts and rule out any ideas not worth taking into the development stage.

Participants are usually given information about the products and then observed with feedback being given on such topics as usability, price points and likely take up.

The most successful ideas are then usually taken to a quantitative stage to provide statistical reliability to the research findings.

Featured work

Stop smoking – Devon PCT

Devon Primary Care Trust wanted to refine the smoking cessation service that they offered particularly to Routine and Manual workers who had been identified as a key target group for this service.

SME research “Defining the offer” – what drives the market?

Trinity Mirror were looking to develop a range of new marketing services for SMEs, but wanted a better understanding of the market and its needs to help the development process.

Will a new food brand work in the UK market?

Sainsbury’s were looking to introduce a range of authentic Italian pasta to their stores and wanted to understand their customers’ attitudes and perceptions towards the Agnesi pasta brand.

View all

Brand awareness and
advertising research

Creative testing

Customer
and supporter
research

Product and
service testing

Customer Profiling and
Testing Personas

Services for
public sector

Field work,
on-line panels
& data services

Brand awareness and
advertising research

Customer
and supporter
research

Customer Profiling and
Testing Personas

Field work,
on-line panels
& data services

Creative testing

Product and
service testing

Services for
public sector

Brand awareness and
advertising research

Customer
and supporter
research

Customer Profiling and
Testing Personas

Field work,
on-line panels
& data services

Creative testing

Product and
service testing

Services for
public sector

If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.