Focus groups

Focus Groups are a qualitative methodology enabling the person managing the group (the moderator) to explore people's perceptions, behaviours, opinions, beliefs and attitudes.

Typically, groups consist of between 8-10 people where group dynamics can provoke lively discussions and provide a richness of verbal and non-verbal feedback. So this approach is particularly good for discussing product or service ideas and creative concepts such as advertising, branding or packaging.

Specific stimuli can be used such as creative visuals or packaging designs and the groups are guided by our research moderators who use a topic guide to manage the discussions to ensure it meets the research objectives.

Deliberative workshops

These are a form of focus group where the attendees are given a presentation on a topic which is designed to inform and educate them prior to having a discussion. Usually this approach is used where the attendees would not be expected to know much about the subject e.g. transport infrastructure planning or where the client wishes to determine whether views and opinions change as a result of being further educated on a topic. These can take 1/2 day to a full day and are usually incentivised.

Featured work

Stop smoking – Devon PCT

Devon Primary Care Trust wanted to refine the smoking cessation service that they offered particularly to Routine and Manual workers who had been identified as a key target group for this service.

Getting the brand name for a new service right…

Devon County Council had commissioned a new “connecting or matching enabler” Optum® to deliver a new Healthy Lifestyle Service – but needed to research an appropriate name for the service.

Testing a TV advert

The English Riviera Bid Company wanted to decide whether to re-run an existing TV advert or to commission the production of another one.

View all

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.