Research into understanding how you are perceived by your customers and prospects is an important step in building lasting and profitable customer relationships.
Brand awareness and advertising research
Brand Awareness and perception measurement
Designed to test the level of your brand awareness with your target markets usually within a competitive context, this type of measurement can identify how well you are achieving cut-through and also the perceptions that your audiences have of you. Can also be used to measure NPS (Net Promoter Scores) looking at likelihoods of recommendation and referral.
Advertising campaign awareness measurement
Conducting pre and post campaign awareness research amongst a pre-defined audience to understand who saw a particular advertising campaign (and where they saw it). Also gives the opportunity to understand the effect that the advertising has on their attitudes or behaviours going forward.