Brand awareness and advertising research

Developing a strong brand and engaging communications are time-consuming and expensive processes so it’s important to get them right.

Research into understanding how you are perceived by your customers and prospects is an important step in building lasting and profitable customer relationships.

Brand Awareness and perception measurement

Designed to test the level of your brand awareness with your target markets usually within a competitive context, this type of measurement can identify how well you are achieving cut-through and also the perceptions that your audiences have of you. Can also be used to measure NPS (Net Promoter Scores) looking at likelihoods of recommendation and referral.

Advertising campaign awareness measurement

Conducting pre and post campaign awareness research amongst a pre-defined audience to understand who saw a particular advertising campaign (and where they saw it). Also gives the opportunity to understand the effect that the advertising has on their attitudes or behaviours going forward.

Featured work

Recycling behaviour and awareness

Devon Authorities Recycling Partnership wanted to 'benchmark' public awareness of, and engagement in, 'recycling' and measure awareness of its campaigns such as Don't Let Devon Go to Waste...

Rowe’s Bakery

Rowe's Bakery is an established food manufacturer based in Cornwall which supplies major multiples as well as having its own chain of retail bakeries. The management team wanted operational metrics

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If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.