Research into understanding how you are perceived by your customers and prospects is an important step in building lasting and profitable customer relationships.
Developing a strong brand and engaging communications are time-consuming and expensive processes so it’s important to get them right.
Brand Awareness and perception measurement
Designed to test the level of your brand awareness with your target markets usually within a competitive context, this type of measurement can identify how well you are achieving cut-through and also the perceptions that your audiences have of you. Can also be used to measure NPS (Net Promoter Scores) looking at likelihoods of recommendation and referral.
Advertising campaign awareness measurement
Conducting pre and post campaign awareness research amongst a pre-defined audience to understand who saw a particular advertising campaign (and where they saw it). Also gives the opportunity to understand the effect that the advertising has on their attitudes or behaviours going forward.
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Creative testing
Customer
and supporter
research
Product and
service testing
Customer Profiling and
Testing Personas
Services for
public sector
Field work,
on-line panels
& data services
Brand awareness and
advertising research
Customer
and supporter
research
Customer Profiling and
Testing Personas
Field work,
on-line panels
& data services
Creative testing
Product and
service testing
Services for
public sector
Brand awareness and
advertising research
Customer
and supporter
research
Customer Profiling and
Testing Personas
Field work,
on-line panels
& data services
Creative testing
Product and
service testing
Services for
public sector
If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.