Mystery shopping

Mystery shopping market research is a highly effective method of understanding your customers' interactions with the public facing side of your business or organisation.

For example, in a retail environment, excellent marketing and a well-designed store layout can be let down by a lack of knowledge amongst staff or a poor attitude on the shop floor.

Mystery shopping can be used to understand and compare the level of product or service knowledge amongst staff, review sales skills, see how complaints are handled and escalated, test the procedures for carrying out a refund or exchange – in fact any transaction that takes place between a customer and staff.

We have conducted mystery shopping exercises face to face, in store, remotely online and by telephone.

Featured work

Rowe’s Bakery

Rowe's Bakery is an established food manufacturer based in Cornwall which supplies major multiples as well as having its own chain of retail bakeries. The management team wanted operational metrics

Mystery shopping bakery shops

Rowe's Bakery is a food manufacturer and retailer based in Cornwall. The management team wanted to run a mystery shopping exercise in their stores and in their Head Office

Retail Mystery Shopping & Exit Survey – UK wide

Calendar Club wanted to have a better understanding of their customers and review their store operations during the key Christmas period.

View all

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.