Depth Interviews

These interviews are a useful market research method - particularly for interviewing hard to reach or elderly individuals or for gaining qualitative insights into emotional or sensitive topics.

Whilst these are usually carried out face-to-face, they can also be carried out by telephone – particularly useful for conducting interviews with geographically dispersed people and time-pressed individuals such as business owners and senior decision makers.

Depth interviews are typically conducted on a one-to-one basis (interviewer and respondent) although there may be occasions where “paired” depths may be recommended for example, under 16 year olds where friends are interviewed together and where a parent would need to be present.

Featured work

Cosy Devon – Exeter City Council

Exeter City Council managed a campaign to raise awareness about the need to insulate properties properly and the availability of grants - they therefore wanted to measure how effective this had been

Research into private school catering

Pasta King is a leading supplier of pasta and sauce meals to educational and other outlets. The management wanted to understand how to convert their sales leads better within the private school market

Positioning Exeter as a business location

Exeter City Council wanted to develop Exeter’s offer as a business location and refine their marketing communications to businesses looking to expand or relocate to the South West.

View all

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

Focus groups

Depth interviews

Mystery shopping

Face-to-face
Surveys

Postal and online
surveys

Telephone surveys

If you have a project in mind get in touch and find out more about how we could work with you.
Contact us on 01392 436211 or complete our short contact us enquiry form.